TV ratings post first gain in year-over-year numbers
By NASCAR.COM
June 30, 2009
04:33 PM EDT
June 30, 2009
04:33 PM EDT
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TNT's telecast Sunday of the Sprint Cup Series' Lenox Industrial Tools 301 from New Hampshire Motor Speedway earned a 4.1 cable rating and 5.555 million viewers from 1:59-5:45pm ET, the Sports Business Journal reported Tuesday.
The telecast marks the first Cup Series race this season to see both year-over-year ratings and viewership gains, up 2.5 percent and 1.1 percent from last year's 4.0 cable rating and 5.495 million viewers.
The race also was the ninth most-viewed telecast on all of cable for the week of June 22-28.
For four Cup Series races to date, TNT is averaging a 4.0 cable rating and 5.502 million viewers, down 4.8 percent and 3.7 percent from a 4.2 rating and 5.715 million viewers last year.
Most-Viewed Sports Telecasts
On cable for week of June 22-28
| Date | Program | Network | Viewers (000) |
|---|---|---|---|
| 6/28 | NASCAR Sprint Cup: Lenox Industrial Tools 500 | TNT | 5,555 |
| 6/28 | FIFA Confederations Cup Final: Brazil-U.S. | ESPN | 3,945 |
| 6/28 | "Sunday Night Baseball": Yankees-Mets | ESPN | 3,283 |
| 6/24 | College World Series: LSU-Texas: Game Three | ESPN | 3,160 |
| 6/25 | '09 NBA Draft | ESPN | 2,639 |
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